1. Synopsis - summarize the article in 3-4 sentences
This article is about how the White House has created a new outline for protecting users' privacy online. Online privacy is a major issue because currently many companies do not follow their stated privacy programs. It is reported that 90 percent of online behavioral advertisement companies have agreed to comply when users choose to control online tracking.
2. What is the benefit to online companies collecting user data?
The benefit is that online companies know which users to target with certain advertisements. For example, if they know that a user is a 7-year-old girl who loves pets, they would show advertisements for stuffed animals. When companies know about their users' data, they are able to better target them.
3. Discuss whether or not you believe these guidelines are necessary.
I think that these guidelines are necessary because users do not give their consent before companies take their personal information. I believe that this needs to be fixed so users give their consent before the information is recorded. Although this may be detrimental for advertising companies because they do not know valuable information about users, it protects the privacy of the user.
4. Describe what you think may be the best solution for all parties.
I think the best solution for this situation is to create a government controlled list of users who do not want their information recorded. This list would be like the national do not call list where people can report their phone numbers so they don't get called by telemarketers.
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